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June 2019

Join Suzanne Tucker Nov. 11th in Newport Beach

June 2019
June 2019

Join Filicia and Newell Turner with the Next Wave of Designers on October 18.


4151 Redwood Ave. Suite 405
Los Angeles, CA 90066
T: 310.306.8100 | F: 310.306.2800

David Lecours

David Lecours

Book David Lecours

  • highlights
  • TEDx America’s Finest City and TEDx SDSU Presenter
  • Pres­i­dent & Cre­ative Direc­tor, Lecours­De­sign Inc.
  • Del Mar Toast­mas­ters Speaker of the Year 2012
  • SMPS San Diego Marketer of the Year
  • SMPS San Diego Best Website Award
  • topics
  • Brand You: Unlocking Your Core Brilliance and Building Your Platform a Thought Leader
  • Core Brillance Marketing
  • Creativity: Becoming a Creative Superhero
  • Books and Press
  • Video clips
  • LA: Positive Space
  • Featured in "Logo Design That Works"


Passion is the heart of your brand.

David Lecours is on a mission to help professional services firms fight commoditization to win new business. He believes the antidote to commoditization is a Core Brilliance Culture. As Creative Director at brand strategy firm LecoursDesign, David helps firms attract clients and talent by choosing a narrow focus, sharing expertise, and creating emotional connections.

Lecours earned a degree in International Relations and Marketing from USC. He began his career in International Marketing at Paramount Pictures and worked on the corporate side of marketing for Reebok before attending art school with an emphasis in Graphic Design at UCLA. After working for Bright Strategic Design and The Mednick Group, David launched LecoursDesign in 1995. LecoursDesign is narrowly focused, serving the Architecture / Engineering / Construction (A/E/C) industry. Mr. Lecours has served on the Boards of the Society for Marketing Professional Services and U.S. Green Building Council, San Diego Chapters. David shares his passion for branding and sustainability as a guest speaker at marketing conferences around the globe. When not on the road or designing, David enjoys surfing and practicing yoga in his home­town of Encinitas, California.